| Brand | Wrigley's Extra |
|---|---|
| Agency | Space |
| Promotion | Get a Little Closer to Music - 10,000 iPods and over 100,000 Extra music prizes to be won |
| Mechanic | On-pack Instant Win |
| Overview | Promotional tear-tape used with codes printed on reverse. Consumers log onto the website and enter their code to see if or what they have won. |
| Involvement | Provision of unique codes for entire production volume. Involvement with and overseeing the production of winning tear-tape and ensuring all quantities were printed as stated. Visiting various European locations to oversee the addition of the winning tear tape to create winning packs. Advising on the necessary audit/paper trail to ensure that full accountability, traceability, control & security systems were in place throughout production, random seeding and distribution. Working with supply chain to ensure correct information was uploaded on to the website. Assisting with the validation process. |
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