| Brand | Shell (UK) & The Sunday Times |
|---|---|
| Agency | Blend |
| Promotion | Optimax - 6 Dream Cars to be Won |
| Mechanic | Collect and Win |
| Overview | Collect Dream Car cards and win one of the cars when set collected. |
| Involvement | Advice and recommendations on Terms & Conditions and best practice. Assistance with procedures and protocol for the printing process. Securely controlled the printing of rare cards and oversaw the random seeding of said cards amongst the promotional stock with the insurers. |
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