| Brand | Shell (UK) & The Sunday Times |
|---|---|
| Agency | Blend |
| Promotion | Optimax - 6 Dream Cars to be Won |
| Mechanic | Live, on screen, phone-in competition to win 50,000 Euros. |
| Overview | Viewers call in and give the names of four housemates in a particular order. The host of the show then opens an envelope of the caller's choice to reveal a set of 4 housemates on a card. If the combination exactly matches that on the card then they are a winner. |
| Involvement | Working with key decision makers to ensure that the probability was maintained, thus integrity and security of the promotion not compromised. Random selection of 100 different combinations of the 14 housemates - double checked to ensure no duplication between any sets of 4 housemates. Combinations printed onto card and randomly placed inside uniquely numbered envelopes. |
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