how we can help

Independent judges and auditors

Honesty and decency are what consumers expect from any promotion  and are vital in maintaining brand integrity.

The involvement of an "independent observer" is recommended in the voluntary CAP Code.

However, the presence of a third party in a sales promotion is beneficial on a whole number of fronts:

  • It conveys credibility and projects a professional image.
  • It is an excellent defence tool should the promotion be questioned or challenged.
  • It provides an extra set of 'neutral eyes' that can help improve existing security procedures.

We review and ensure all parties are fully conversant and capable of fulfilling their role effectively. Procedures and systems are evaluated and areas for future improvement are identified and an audit report with analysis and recommendations is provided. Finally, we produce a certificate of independence, once the necessary guidelines have been satisfied and demands of trading standards and consumer bodies met; thus adding credibility and conveying a professional image.

Being truly independent means we do not have an interest on the outcome of the promotion, merely that the processes and procedures are correct.

If you'd like us to check one of your promotions, then please call us on 01934 853 770 or email us