| Brand | Get Fresh / A.F.Blakemore |
|---|---|
| Agency | (direct) |
| Promotion | Get Fresh and Win |
| Mechanic | On pack Instant Win |
| Overview | On pack instant win promotion across fresh produce lines at nationwide Spar stockists of A.F. Blakemore. Prizes included 2 Ford Ka’s and 1000’s of £1 and 50p money-off vouchers for the Get Fresh range. |
| Involvement | Understanding requirements of brief and ensuring ‘best practices’ followed and advising on general terms & conditions for the promotion mechanic. Recommending processes and procedures to be followed throughout the operation to ensure labels and quantities controlled. Involvement with and overseeing the production of winning labels ensuring the correct number of high value winners were printed. Special seeding of high value winners based on a random allocation and ensuring that all traceability/audit documentation was in place. Working closely with promoter to ensure NPN and the validation process for the major winners implemented satisfactorily. |
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