Frequently made mistakes

We are all human and we all make mistakes, but some are made more often than others. If you can avoid some of these pitfalls then you'll go some way to minimising the risk of your promotion going wrong.

Is the chosen mechanic feasible and will it work. 'Sense-check' that it works
Check and review terms and conditions including the IPM for final approval
Action every concern that may be raised and don’t assume 'it will never happen'
Ensure systems in place to provide auditing and independent overview
Incorporate check procedures within winning messages and codes
Can packaging accommodate unique codes or winning messages and still look the same
Understand limitations of print and production processes
Ensure seeding of winners is fair and random
Check every aspect of security
Have systems in place to monitor and check claims

At Enable we undertake these sorts of checks every day across every conceivable type of promotion. We know what to spot and what to check and we also know how to overcome any issues.

If you'd like us to check one of your promotions, then please call us on 01934 853 770 or email us