| Brand | Ford |
|---|---|
| Agency | The Big Kick |
| Promotion | Ford Bag a Car |
| Mechanic | Competition |
| Overview | Using skill and judgment estimate how many packets of crisps it would take to fill a Ford Focus. Person who came closest to actual number of packs won a Ford Focus. |
| Involvement | Independent adjudication. Filled car with packets of crisps. Developed and implemented a secure and controlled system that ensured the actual quantity of crisps to fill the car was not known until after the closing date of all entries. When competition closed, entries were checked for a winner |
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