| Brand | Femme Actuelle |
|---|---|
| Agency | Carré Associates |
| Promotion | La Roue du Zodiaque |
| Mechanic | Scratch and Reveal card
|
| Overview | Scratch and reveal card mechanic run over a 6 week period inserted in magazine. Players advised of number called in each week’s magazine, then scratch off numbers to reveal zodiac sign. If the winning zodiac sign is revealed then the winner could claim the corresponding prize |
| Involvement | Ensuring requirements of the terms & conditions and playability of game is reflected in the design and functionality of the mechanic. Advising and checking mathematical and database logic. Co-ordinating conference calls, information flow and meetings to ensure all aspects progress satisfactorily. Understanding methodology and liaising with printer to ensure the correct mix of prizes will occur, based on ‘called’ numbers by type and week. Supervising the printing of the winning sheets. Ensure full traceability documentation in place for transfer of high value winners to marketplace and advise on key security procedures. |
 |
|
