| Brand | Eurostar |
|---|---|
| Agency | Space |
| Promotion | Da Vinci Code Quest |
| Mechanic | Online puzzle competition culminating in a live Grand Final in Paris. |
| Overview | The competition involved entrants using skill and knowledge to answer all the puzzles in the fastest time possible. At the end of the online competition the quickest winner for each of the 5 participating countries went forward into the Grand Final competition in Paris. The 5 finalists were tasked with a set of clues to identify a combination of letters that would open their cryptex – the fastest finalist won the prize: a lifetime travel pass for Eurostar and €200,000. |
| Involvement | Advice on general terms & conditions for the promotion mechanic. Evaluating the online competition mechanic from a consumer perspective and making recommendations accordingly to ensure ‘best practice’ and practical solutions were achieved whilst maintaining fun and enjoyable ‘playability’ status. Auditing the winners from each of the 5 participating countries. Advising on the security and independent adjudication aspects of the live Grand Final, including specific procedures and protocols to ensure every eventuality was covered. Judging the Grand Final, against previously agreed criteria, in front of a live audience to ensure that the competition was secure and fair. |
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