| Brand | Domino's Pizza
|
|---|---|
| Agency | Direct
|
| Promotion | Britain's Got Talent! online draws and Show Us Your Talent! competition |
| Mechanic | Prize Draw/Instant Win & Competitions
|
| Overview | Receive a marketing mail-shot flyer for the chance of instantly winning prizes such as a tickets to watch the live filming of Britain’s Got Talent TV show, free Domino’s pizzas, or a 32” TV. The flyer also includes the option to enter a free prize draw online. As an additional part of the promotion, players can provide home-made videos to win a year’s supply of pizza or a 24” iMac. |
| Involvement | Advising general terms & conditions for the instant win. Designing and implementing the fair and random allocation of prizes across the winning cards, overseeing and auditing the print process, and supervising the onward mailing processes. Carrying out each of the various online draws in a fair, secure, and timely manner. Providing fair and impartial judging of the Show Us Your Talent video entries. Supplying a clear, documented audit trail. |
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