| Brand | Charles Wells Brewery |
|---|---|
| Agency | Clarity in Marketing |
| Promotion | Mail shot activity around selected Public Houses to encourage initial and repeat visits to the location. |
| Mechanic | Instant win, prize draws and product trial offer. |
| Overview | Lucky numbers for three weekly prizes, Grand Christmas Draw and discounted product trial offer. |
| Involvement | Advice and recommendations on the Terms & Conditions and best practices to implement the various aspects of all three elements of the promotional mail shot. Assisted with the copy layout and printing specifications. Recommendation on the timing & plans for the distribution process. Advice on the manager's briefing to implement the promotion successfully and ensure maximum benefit resulted from the campaign |
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